Why Are African Retail Chains Failing?

why retails

It’s a fact that at least 90% of Sub-Saharan Africa retail, trades through traditional markets like table-tops and kiosks. It’s chaotic, disenfranchised and largely unmeasured, a topic I covered earlier. That massive disparity highlights the massive retailing opportunity for Malls and Chain stores across Africa; in a continent where the middle-income consumers are growing in double digits annually. Continue reading “Why Are African Retail Chains Failing?”